Until a few years ago, research into the world of sales had been able to identify only two universal traits needed for sales success: the ability to read people and ego drive. Then, an in-depth study utilizing the Success Building Candidate Assessment researched sales, sales management, and sales success. Conclusions from the study were validated in actual selling situations. The principle finding is that:

Five essential abilities or traits were found in all successful sales people, regardless of their industry, region or demographics.

The Success Building Candidate Assessment has identified five traits or abilities that are essential for sales success.
All of the top salespeople tested had all five of these abilities. These traits and abilities can change in a person, so they serve as targets for those who do not presently match the scores in the preferred ranges. An individual or sales group that works on developing these five abilities so that they score within the preferred ranges is guaranteed to improve sales competence, confidence, and closing ratios.

This report is designed to be simple in form and profound in results. People have benefited the most by comparing their scores with successful salespeople's scores (as shown in the preferred scores ranges). They can then identify specific areas to focus on for personal growth and career development. The report is designed to help an individual develop personal action plans that will lead him to master strengths, manage weaknesses, and understand biases. Most people have found that they get even more benefits, if after six months, they retake the profile to monitor their progress.